Wendy Kerkhoff

Wendy has over 12 years experience in the recruiting industry, in a variety of roles including sales, management and technical positions providing a wide breadth of industry knowledge and experience. Recognizing technology as a tool for navigating change in the recruiting industry, she honed her technical skills to effectively combine Internet research and recruiting. In 2002, she founded Intellidig Research Group Inc. (formerly HCM Advantage Consulting Ltd.) to offer an alternative approach to recruiting that combines high tech with high touch for improved hiring success. As a successful industry pioneer, she applied an innovative approach to help companies improve their recruiting and sales efficiencies and reduce their costs and reliance on outside vendors. Her talent sourcing strategies include mining the internet using powerful tools and search techniques, incorporating Web 2.0, social media and other leading edge techniques to uncover and identify targeted leads and develop insightful competitive information. Wendy is a recognized industry expert and thought leader in talent sourcing and lead generation. See my LinkedIn Profile.

Aviva Kraizel

Aviva has over 10 years of leadership experience in the recruitment industry with Fortune 500, corporate startup and search firms. Managing full scope large scale hires, she successfully developed effective hiring processes using creative candidate sourcing techniques beyond what traditional search methods employ. She spent six years in the national recruiting department of a Big 4 consulting firm developing and executing recruitment best practices. As a Senior Manager, she spearheaded the creation of an innovative proprietary national database that identified industry specific passive candidate leads generating a talent pipeline for quick turnaround and cost effective hires. She recognized and demonstrated that as internal competence grows with research and attracting difficult to find passive candidates, the reliance on external search firms is greatly reduced, allowing for significant savings to the bottom line. After experiencing the strength of passive candidate research, she recognized a hidden resource for improved candidate sourcing and was motivated to make it more accessible to corporate recruiters. See my LinkedIn Profile.

Our Story

Wendy and Aviva’s story is a testament to the power of shared values and common vision. Living at opposite ends of the country, they began working together virtually in a client/vendor capacity, with Wendy as an innovative recruitment research partner, and Aviva as a progressive-minded client. With a common vision and the desire to transform traditional recruiting, they joined forces to offer the corporate world a more focused approach to talent acquisition that was typically reserved for expensive, full service search firms. They discovered that their research methodology also proved to be very successful in improving sales productivity. Today, they continue to work virtually with their affiliate network providing innovative global strategic sourcing and recruiting services.

Having experienced recruiting from both a vendor and corporate standpoint, I know that passive candidate research significantly improves the recruiting cycle and success rate. As a research partner, I believe in consistent and unrelenting customer focus and take pride in long-term relationships with clients. Saving them money is important, but what I find most satisfying is when clients tell me they feel good about the investment they’ve made in our services.”

Aviva Kraizel, President